Yoast SEO, a useful plugin for your SEO

Yoast SEO allows you to optimize meta titles and meta descriptions, with the help of a progress bar and a red and green color code. The progress bar fills in as you write text to fill in your metadata. When the color changes to red, Yoast SEO indicates that your text has exceeded the maximum length. In this case, you’ll need to be more concise and punchy.

By optimizing the metadata in the right way, you give yourself a maximum chance to interest Google users. You will have to write a short and convincing text so that users click on your web page.

With the color code ‘red, orange and green’; the SEO analysis gives you the level of optimization in terms of readability of your publication; if its style is well adapted for example. Similarly, the target query is a feature of Yoast SEO that will evaluate if your article is well optimized for the keyword you have chosen. It will provide you with recommendations to follow so that the web page is centered around the keyword.

To be in the green, there are good practices to follow as: to make appear the keyword in the first paragraph, to have a title and a meta-description of a good length, to have a text of more than 1000 words so that your article is positioned, etc.

It is recommended to activate Cornerstone Content in the settings. These are the pillar contents or big articles on which your article is based. If you tell Yoast SEO what your most important content is; the Content Cornerstone, the SEO extension will be able to analyze if this content has enough internal links to this article and suggest you for example to link other pages or articles to this content.

Suggesting inbound links to the Content Cornerstone will not only create links between your articles, but will also boost your website’s internal linkage.

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Yoast SEO gives you the ability to optimize the title and image of your post for social networks. This will make your article more attractive when you share it on Facebook and Twitter to your community, your customers or groups with your prospects.

The use of social networks is a real plus that should not be underestimated because it allows you to better index your different pages on the search engine. That’s why it is important to reference all your pages well because it will automatically gain visibility and traffic to your website.

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When you focus on SEO for a post on WordPress, you can forget about the substance. SEO makes you think about internal and external linking, tags, tree structure, the size of your text, but SEO in WordPress with Yoast SEO reminds you that another point should not be neglected: readability.

The content must be pleasant to read for the robots that will rate and rank your page in the search engine, as well as for the Internet users who come to read your content. The content must therefore be well optimized in terms of SEO but also attractive to readers. Here are some best practices that will help you retain readers on your site:
– Pay attention to the styles used. Be consistent and coherent.
– Watch out for spelling mistakes. Some Internet users are very sensitive to this lack of rigor that could denigrate your brand.
– No long paragraphs of 800 words, long sentences or duplicated content. Keep your sentences short and concise with proper punctuation.
– Have a real plan with distinct parts. You must offer your readers an airy, clear and neat text.

There are other criteria to respect to make your content pleasant to read and allow it to be first on Google.

Calling on SEO experts can make sense if you want to improve the visibility of your website and make it more qualitative. You can then get in touch with one of our SEO consultants by filling out this form.