Seo Exploration Blog Banner
07 March 2023
Reading time: 3min
Seo Exploration Blog Seo Off Page

Off-page SEO: what is it made of?

Presentation and definition of off-page SEO or off-site SEO

1. Definition of SEO and the different types of SEO

SEO (Search Engine Optimization) or natural referencing on search engines is increasingly important for any webmaster who wishes to increase the online visibility of his website and attract more qualified traffic. There are two types of SEO: on-page and off-page.

  • On-page SEO consists of optimizing your website by using keywords, creating quality content, updating the HTML code, and much more.
  • Off-page SEO, on the other hand, focuses on actions you can take outside of your website to increase traffic to it. Off-site or off-page SEO will focus on factors external to your website that can influence your ranking, such as inbound links to your site, social media presence and the creation of quality content.

Discover how SEO can have a strong impact on the performance of a B2B company.

2. Optimise your SEO with our SEO Exploration services

It’s easy to feel overwhelmed by all the information available about SEO, but it’s important to understand that off-page SEO is one of the search engine optimization levers that will help improve your search engine rankings and get your website on the first page of Google.In this article, we will present you with off-page SEO strategies that can be implemented to improve your online ranking, and allow you to generate traffic and therefore boost your conversion rate.

Engage one of our SEO consultants and get more qualified traffic with our personalized approach.

Off-page SEO, different strategies to increase your traffic

Here is a list of different off-page SEO strategies that our SEO agency has selected to improve your SEO using social networks, quality link building and quality content production.

Using social networks

Social networks are a powerful tool to increase your company’s visibility online. As well as creating an online presence for your business, they can be used to drive leads to your website. Effective management of your social media is essential to improving your search engine rankings. It is important to create regular, engaging posts that encourage users to interact with you. When users click on links to your website from your social networks, it signals to search engines that your content is of high quality.

Want to complement your SEO strategy with Google Ads campaigns? Discover our Google Partner certified agency.

Link building

Links are like votes for your website. The more links that point to your site, the more search engines will consider you to be a quality site and rank you higher in the search results. It is important to note that spam and link flooding can damage your search engine rankings, so it is important to ensure the quality of links rather than the number of links. Finally, it is also important to diversify the incoming links to your website, rather than focusing on a small number of sites.


Off-page referencing is one of the key elements to improve the visibility of your site on search engines. It is important to have an effective strategy in place to manage your social networks, build quality links and produce quality content. By following these steps, you will increase traffic to your site and improve your ranking in the SERP results, which will help you grow your business.

Implementing an effective SEO strategy takes time and perseverance, so if you don’t have the resources in-house and are looking for a long-term partner in your lead generation efforts, contact our digital agency.

Improve your lead generation strategy with our team of SEO experts.

Off-page SEO, our advice for implementing a strategy appropriate to your business sector

As you can see, implementing an effective off-page SEO strategy is essential to improve the visibility of your site on search engines. Here are some tips to help you set up a better off-page referencing strategy in relation to your sector of activity:

Do competitive intelligence

It is important to monitor your competitors’ activities to understand how they are using off-page SEO to improve their visibility on search engines. This will allow you to discover new ideas and implement similar strategies to improve your own ranking.

Do some guest blogging

Guest blogging is an off-page SEO technique that involves writing articles for other websites in exchange for links to your site. This will allow you to promote yourself to a wider audience and get quality inbound links to your site.

Use online directories

Online directories allow you to submit information about your site, such as its name, description and URL, to be listed in relevant categories. This will provide you with additional links and improve your search engine ranking.


By following these tips, you will be able to implement an effective off-page SEO strategy that will allow you to increase your online awareness by obtaining quality links back to your website. It will be important to keep up to date with trends and updates from the various search engines to ensure that your strategy remains effective.

Achieve your business goals with a custom off-page SEO strategy designed by our SEO Exploration agency.

Conclusion on off-page SEO

Off-page SEO is important to improve your site’s visibility on search engines by obtaining quality links. It is essential to follow a holistic approach using different techniques such as content creation, social networking and online advertising campaigns for example. By following the tips given in this article, you can improve your visibility and attract more traffic to your website.

SEO Exploration is an SEO agency specialising in search engine optimisation. We offer comprehensive SEO support services to help our clients improve their Google rankings and increase their online visibility. We understand that every business has unique business goals, which is why we are committed to creating custom SEO strategies for each of our clients, taking into account their specific needs and target market. Through our SEO expertise and strategic approach, we help our clients achieve higher search engine rankings and drive more qualified traffic to their website.

Please contact us if you want to optimise your website for search engines with our SEO support.

See all articles