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20 March 2023
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Seo Exploration Blog Seo Check

SEO Check: What are the checkpoints you could evaluate to see if your site is well indexed?

Indexing a website is related to SEO (Search Engine Optimisation) because it allows search engines to understand the content of a website and to display it in search results according to the keywords used by users.

In digital marketing, SEO is about optimizing a site for search engines, using techniques to improve the quality and relevance of pages, and to increase the visibility of the site in search results.

Good SEO practices help search engines to understand the content of a site, index it correctly, and rank it high in search results for relevant keywords. This is why it is important to maintain good SEO to have a site that is well indexed, and therefore visible in search results for users. The underlying goal is obviously to get more traffic, more visibility and more sales.


A good SEO check is a process of analysis that allows us to check whether our site respects the best practices in natural referencing (SEO) and whether it is optimised for search engines. It allows us to detect errors and potential problems that may affect the site’s ranking in search results.


1. Analysis of the site structure

In this step we check the structure of the URL, redirects, meta tags, titles, descriptions, etc. to ensure that they are optimized for search engines. It is important to ensure that URLs are clear and descriptive, that 301 redirects are used to redirect pages that no longer exist or have moved, that Meta tags contain relevant keywords and catchy descriptions, and that titles and descriptions are unique and descriptive.

2. Content analysis

It is essential to analyse the positioning of your content in the SERPs (search engine results pages) to check whether all your pages appear in the search results for the relevant keywords. This will give you an idea of the visibility of your site and the relevance of your pages for the targeted keywords. It is important to ensure that the content is of high quality, relevant to the targeted keywords, unique and meets the needs of the users.

In addition, images and videos with alt tags should be used to help search engines understand the content of your images and videos. Alt tags describe the content of images and videos for users and search engines that cannot display them. It is important to use descriptive alt tags and relevant keywords to help search engines understand the content of your images and videos.

3. Link analysis

In this step, internal and external links are checked to ensure that they are relevant and of high quality. It is important to ensure that internal links allow easy and logical navigation on the site in order to create an internal linkage between our different pages, and that external links point to sites that add value to our content. Backlinks (links pointing directly to our site) are important for SEO because they tell search engines that other sites consider your content to be interesting. There are many online tools to check your backlinks.

4. Performance analysis

Page load speed, mobile compatibility, 404 errors, etc. are all ways of ensuring that the site is functional and accessible. Therefore, it is crucial to check that the site loads quickly, is compatible with different browsers and mobile devices, and does not contain 404 errors that could harm the user experience.

5. Visibility and accessibility analysis

For this, we can directly search our domain name to see if our site is present in Google results. In addition, we check the presence of the site in the search results for relevant keywords and their performance. It is important to ensure that the site appears in the search results and to monitor its ranking for these keywords. We can set up a position tracking tool to monitor this in an automated way.

It is also important to ensure that your site is functional and accessible on different browsers and mobile devices. Search engines give a better reputation to a site that is accessible to all. To do this, you can test your site on multiple browsers and devices to ensure that it works properly.

6. Analyse traffic data

In order to identify opportunities for optimisation, it is necessary to set up an SEO statistical tracker that allows you to collect and analyse traffic data to identify traffic sources, most visited pages, bounce rates, conversion rates, etc. It is important to understand the traffic sources to identify the channels that generate the most traffic and conversions, and to monitor the most visited pages and bounce rates to identify opportunities to optimise your site.

7. Social network analysis

This step checks your company’s presence and performance on social networks to identify opportunities for channel optimisation. It is important to understand how social networks can drive traffic and conversions to the site, and to monitor performance to identify opportunities for optimisation.

8. Competitive analysis

In this phase we check competing sites to identify the SEO tools they are using to improve their ranking in search results. It is important to understand their SEO strategies in order to identify optimisation opportunities for your own site, and to monitor performance.

9. Analysis of indexing errors

Check your XML sitemap in Google Search Console. An XML sitemap is a file that contains a list of all the pages on your site that you want search engines to index. It is also important to ensure that your sitemap is present and valid in Search Console.

To do this you can use the Google Search Console tool to check the indexing status of your site and potential errors. The tool allows you to check if your site pages are indexed, check for indexing errors and submit sitemaps and URLs for indexing.


Google Search Console is a free tool from Google that allows website owners to monitor and improve their presence in Google search results. It provides information about your site’s performance, such as the search queries your site appears for, the number of clicks, the click-through rate and crawl errors. It also allows you to submit sitemaps and manage your site’s search settings. It helps site owners to analyse their site’s performance, understand and solve their site’s indexing problems.

If you are interested in indexing your site but don’t have the resources or skills to do so, we can help you.

You can contact us now!

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