How to make your website appear first on Google?
Search engines are an integral part of the buying process, they are used to purchase a product, book a service or to learn about a physical store. Internet searches have revolutionized the shopping process since the advent of Google in 1998. Previously, users had to search through directories or specialized websites to find the information they were looking for. Now, users have access to billions of web pages in a matter of seconds by using relevant keywords. Search engines have therefore greatly simplified the process of finding information for users, which has greatly accelerated the buying process.
However, 76% of visitors click on one of the first 3 Google results, which is why it is important to make your website appear in first position on Google. This is what we will see in this article.
You want to implement an omnichannel strategy to reach the top position on the Google search engine? Call on one of our consultants.
First position on Google: SEO an essential lever
Search Engine Optimization (SEO) is a set of techniques used to improve the visibility of a website in Google search results. It aims to optimize the different elements of a website, seeking to improve the ranking in Google’s search results, making them more visible to users. This can lead to increased traffic to a site, increased conversions and increased sales.
Using relevant keywords
There are several SEO techniques that can be used to improve ranking in Google search results, the first is the use of relevant keywords in your content. These are terms or phrases that users type into search engines to find information on a given topic. Keywords are important because they allow search engines to understand a website’s content and display it in relevant search results. In addition, they allow website owners to target users who are looking for information on a given topic, thus increasing the chances of attracting qualified users to their site. Therefore, it is important to conduct keyword research to identify the most relevant terms for your website and use them strategically in your content.
The title and meta-description tags
The title and meta description tags are also important elements for the SEO optimization of a web page.
The title tag is used to briefly describe the content of the page and must be unique for each page. It is used as the title of the page in search results and should contain relevant keywords to help improve the visibility of the page in search results. It is important that the title tag is concise (less than 60 characters). The meta description is a short summary of what the page contains. It is used to give users an idea of what they will find on the page if they click on the search result. It is important that the meta description is also concise (less than 155 characters) and contains keywords relevant to the page. These can help improve the visibility of the page by providing additional information to users and search engines.
The use of optimized images and videos
The use of optimized images and videos can help improve the user experience of a website and contribute to the SEO of a site. Images can add visual value to a website and can also be optimized for search engines by using attributes such as the “alt” tag that briefly describes the image. It is important to compress images to reduce loading time.
Videos can also add rich and interactive content for users. It is important to transcribe videos to make the content accessible to users and search engines. It’s also important to create unique title and description tags for each video, and use relevant keywords for videos to help them rank in search results.
A fluid website
It is important to ensure that the site loads quickly for users. Slow websites can cause high bounce rates (% of visitors who leave a page after viewing it) and reduce the visibility of the page in search results. There are many factors that contribute to the loading speed of a site such as; content, code, images, videos, scripts, plug-ins, redirects, etc. It is important to optimize them so that the website loads quickly.
Also regularly test the loading speed of the site using tools such as Google PageSpeed Insights, GTmetrix, etc. to identify problems and resolve them.
First position on Google: remove SEO blocking factors
There are several SEO factors that can block your site from ranking well on Google search results.
If your website contains pages with similar or identical content to other sites, search engines may have difficulty determining which page is most relevant to a given query.
If you use too many keywords in your content, your pages may be considered spam by search engines, which can lead to a decrease in your ranking.
Non-mobile friendly website
Today, mobile experience is crucial for users and search engines, if your website is not adapted for mobile devices, it can be penalized and lose positions in search results.
First position on Google: use paid search to boost your visibility
Paid search is a way to promote a website by buying ads that appear at the top of search results for specific search queries. Paid ads are usually identified as such to users, they are often marked as “ad” or “sponsored result”. Paid search can be used to increase the visibility of a website, especially when used in conjunction with organic search. However, paid search does not guarantee a higher ranking in organic search results. Therefore, it is advisable to use both methods together to maximize the visibility of a website. Since organic search engine optimization is more sustainable in the long term and less expensive, it is important not to neglect this aspect.
First position on Google: follow, analyze and optimize your results
Using analytics tools to track your site’s performance
Google Analytics is a free website analysis service offered by Google that allows you to track visits, traffic sources, most popular pages and bounce rates on your site. It also allows you to track conversions, goals, user segments and create custom reports.
You can also use Google Search Console, this is a free tool that allows you to track your site’s performance on search engines, such as which search queries lead users to your site, which pages perform best. It also allows you to submit sitemaps and check the indexing of your pages.
Finally you can use SEMrush, it is a paid tool that allows you to track the performance of your site in terms of SEO, understand the strategies of your competitors and optimize your advertising campaigns. It allows you to track keywords, search positions, back links and trends in your market.
Reminder of the key points to improve the ranking of your website on Google
In summary, to improve your Google ranking, it is crucial to implement an effective SEO strategy that includes selecting relevant keywords, building quality links, optimizing for mobile devices, producing quality content, and using data analysis tools.
Continue to learn about the latest SEO trends and practices and persevere to achieve long-term results
It may take several months to see the results of your efforts. SEO is an ongoing process that requires patience and perseverance. It’s important to follow Google’s recommended practices, but also to keep up with trends and algorithm updates to make sure you’re still in compliance with current standards.