SEMANTIC ANALYSIS: WHY IS IT NECESSARY FOR YOUR DIGITAL STRATEGY

This concerns any company or independent entrepreneur who wants to know about the behaviour of its target audience. Semantic analysis will use user data to improve the company’s SEO performance. It will then allow the implementation of a content strategy through an automation system. This tool allows the creation of relevant content, and leads the user to the place that really interests him.Thus, all types of companies are concerned, as well as social media and all entities that build their E-reputation with web-marketing and digital communication. A very wide audience is therefore concerned by this method, and this referencing technique will enable you to obtain quality content and multiply your click rate.

Semantic analysis, also known as digital ecosystem analysis, is an exceptional tool to be better in SEO and to be among the first results on a search page. Here are the reasons why:

• Develop visibility: Semantic analysis allows you to determine a performance indicator in terms of SEO. Therefore, it is a tool that allows the web page to be more visible.
• Better search engine results: This is an effective strategy that allows you to get more clicks, and therefore better results.
• Quality content: Semantic analysis allows you to develop quality content, and therefore better reach your targets.
• Better customer experience: Users of your page will be satisfied if they have arrived on the page corresponding to their request. As a result, they will give you a better reputation.

There are several steps to follow:

• Identify the sector in which you are positioned: this is the time to determine the strategic keywords. You can identify your main competitors, and use the SEMRush tool to study their positioning in relation to the keywords.
• Once you have your keywords, you must then enrich them. To do this you can use software such as 1.fr or Google Keyword Planner. This enrichment will give you more keywords to insert, and will allow you to rank well in natural referencing.
• Sort out the wrong keywords: Some of them will not be relevant to your target sector, so you need to clean up this research.
• Classify the keywords: by theme, geolocation, according to the type of corresponding page… This will allow you to see which ones are the most sought after, and which ones will be more interesting to use.

Once you have completed these steps, you can use your analysis to improve your natural referencing. This inbound marketing technique will allow you to keep the customer interested and loyal.

As Google’s algorithms are becoming more and more sophisticated in terms of natural language analysis, it is more than necessary to carry out semantic studies in order to achieve a good positioning in the search results. It is therefore important to take into account that Google is able to :

• Understand natural language
• Interpret whole sentences
• Analyse the requests of Internet users

It is therefore not enough to be satisfied with a few key words in the titles, it is absolutely necessary to integrate them into sentences that have meaning and relevance. It is important to remember that Google uses artificial intelligence, so it is almost scientific to develop the digital marketing strategy of your site or web page.

It is necessary to multiply the expressions superior to two words which are the most searched by the Internet users. A better understanding of your customers will enable you to better respond to their expectations.

Adapt to the development of voice search: this is an essential point. The formulation of a spoken query differs from a grammatical and sometimes even semantic point of view. It is therefore very important to take them into account in your key expressions.

You should think about putting yourself in the shoes of your targets. This will allow you to determine their needs, their expectations, their practices, their questions, what attracts them or, on the contrary, what repels them… You can thus create typical personae or create a typical user path. You can use the related searches in the Google page to see what is likely to interest the users who will visit your page. Above all, it is important to stay up to date. You can re-run the semantic analysis of a page that is getting old and has a lot of queries on the topic.

At SEO Exploration, we offer you all the research and analysis necessary for your project. Together we can establish your communication and marketing strategy and improve the inbound marketing of your website. Our agency provides you with key tools to create strategic content. Contact us for more information!