How to appear first on Google My Business?
Do you want to improve your ranking in Google search results? Do you want to increase your visibility using Google My Business tools? Do you need qualified expert advice on your SEO strategy?
What is Google My Business?
Google My Business is a free tool offered by Google that allows businesses to manage their online presence on Google. It allows businesses to create a profile that includes information such as name, address, phone number, opening hours, photos and videos. Users can find this information when they do a local search on Google or Google Maps. As a reminder, Google Maps is a mapping service that has become a must-have for most users looking to navigate an unfamiliar location, plan a trip, find local businesses, and much more. Our digital marketing experts give you the key steps to use google tools to rank higher in google search.
Why use google my business?
There are several reasons why it may be worthwhile to use Google My Business for your business:
1. Be visible:
By using Google My Business, you can improve the visibility of your business on the Google search engine. Users can find your business when they do a local search, which can increase the number of potential customers.
2. Control information:
By using Google My Business, you can control the information displayed about your business, such as opening hours, photos and reviews. This allows you to ensure that the information displayed is accurate, relevant, and up-to-date.
3. Improved reputation:
Customer reviews on Google My Business can have a significant impact on the reputation and popularity of your business. Positive reviews can enhance the credibility of your business and encourage users to visit your location.
4. Performance analysis:
Google My Business allows you to track your business statistics, such as the number of views of your profile, the number of clicks on your website, and the number of route requests. This allows you to understand how users interact with your business and make informed decisions to improve your performance.
5. Targeted advertising:
Google My Business allows you to create targeted ads for your business. These ads are displayed on Google Maps and in local search results, reaching a specific audience that is more likely to convert into a customer.
All in all, Google My Business is a powerful tool for improving the visibility, reputation and performance of your website. It is therefore important to take the time to set up and manage your profile correctly to get the most out of it. Our expert SEO agency can help you optimise your search engine optimisation to appear in the top results of the Google page.
How to get better listings on Google my business
There are several steps you can take to optimise your business profile for Google My Business:
Complete your profile
The first step to appearing in the top results of a page on Google My Business is to optimise your business profile. This means making sure your profile is complete and up to date, with information such as your name, address, phone number and opening hours. This information is used by Google to assess the importance of your links and if it is not updated regularly, it can reduce your visibility and ranking in search results. It is also important that the information is accurate for Google to validate the relevance of your listing. Filling in your listing does not give you a competitive advantage, but it is necessary in order to be listed on Google Maps and appear in Google search results. Your listing should be used in conjunction with an SEO strategy to appear in the natural results.
Add photos and videos
Adding photos and videos to your profile is also very important. Images and videos give users an idea of what your business looks like, and this can encourage them to visit. Make sure you add high quality images that show your products or services, as well as your location.
Get customer reviews
Getting reviews from satisfied customers on a regular basis is also important to improve your ranking on Google My Business. Positive reviews show Google that your business is popular and of high quality, which can improve your Google ranking. Encourage your customers to leave reviews on your profile by politely asking them to do so after a purchase or service.
Use relevant keywords
Keywords are important for Google My Business because they help Google understand your business content and display it to relevant users who are searching related to your products or services. By using relevant keywords in your business profile, you can improve your visibility in search results and attract more potential customers. It is important to ensure that your keywords are relevant, accurately describe your business and are used naturally in your profile content. For example, if you are an Italian restaurant, you should include keywords such as “Italian restaurant”, “pizza”, “pasta”, etc.
Use appropriate categories
Categories allow you to put your business in the right search categories, which can improve your ranking. For example, if you are an Italian restaurant, you should choose the category “Restaurant” and “Italian”.
Use Google My Business features
Use Google My Business features, such as offers or events, to highlight specific elements of your business. The “Offers” and “Events” features in Google My Business allow businesses to post special offers, coupons, and information about upcoming events on their profile to entice users to visit their business. Users can find these offers when they search for a business on Google Maps or when they visit the business’ profile on Google My Business.
With these features, businesses can draw users’ attention to upcoming activities and encourage them to browse the website. It can also help build a community around the business and increase the number of potential customers. In addition, it allows businesses to interact with their target audience and build relationships with them.
Be sure to update your profile regularly to ensure that the information is current, accurate and complete, to avoid confusion or frustration and to improve the user experience.
By following these steps, you can optimise your business profile for Google My Business and increase your chances of appearing on the first page of search results. It is important to note that optimising your profile is an ongoing process, so it takes time and regular effort to maintain a high ranking. Working on optimising tags, getting inbound links and creating quality content is crucial to improving your SEO.
Google Maps referencing
Local visibility on Google is essential for the success of your business. Becoming a reference on Google Maps is therefore a winning strategy to improve your positioning and generate more traffic and thus increase your sales. Google Maps referencing is also known as local referencing. It is part of what is known as SEO, which allows you to optimise the content of a website to gain in Google ranking. Local SEO is a strategy that aims to improve a company’s visibility by indexing itself in local search results, i.e. for users searching for businesses in a specific geographical area. It is particularly useful for businesses that have physical shops or offer services in a specific location. This is why optimising your Google My Business listing is important and impacts your local SEO.
The importance of Google Ads to increase the visibility of your business
Using Google Ads is an effective way to increase the visibility of your business online. By using Google Ads, you can target a specific audience and improve your ranking in search results, which can lead to more potential customers for your business. There are several types of Google ads available, each with its own advantages and disadvantages.
Google AdWords ads are the most commonly used, and they allow you to create text ads that are displayed in Google search results.
Google Shopping ads are primarily used to promote products and are displayed in Google search results when users search for products.
By using Google ads, you can target a specific audience based on criteria such as age, gender, location and interests. This allows you to reach an audience that is more likely to be interested in your products or services, increasing the chances of converting them into customers.
Google Ads also allows you to track the performance of your ads and optimise them based on the results. You can track the number of clicks on your ads, the conversion rate and the cost per click, allowing you to understand what is working and what is not, and make informed decisions to improve your campaigns.
It is important to note that for Google Ads to be effective, it is important to use them strategically and optimise them regularly. It is recommended that you work with a certified Google Ads expert to ensure that you set up campaigns that effectively target your audience and increase your online visibility.
In conclusion, Google My Business is a key element in improving the visibility of your business on local search engines. It allows you to effectively target your prospects in a specific area, using your Google business listing as a traditional “catchment area”. It is therefore important to spend time and effort creating and optimising your Google My Business listing, including accurate and up-to-date information about your business, photos, reviews and links. By following the right steps, you can improve your local visibility, drive more traffic to your website and increase your sales. Local SEO requires regular attention to maintain and improve results, so it is important to continue to monitor and update your Google My Business listing regularly.
The Habefast group to which SEO Exploration belongs is a certified agency for launching campaigns on the Google network, so don’t hesitate to contact us if you need help.